Under the current rules, an advert is banned only if it is likely to appeal more to an under-18 than to an adult.
And, no more gambling ads featuring video game images or gameplay familiar to many children’s lives.” “No more social media influencers, TV stars or other celebrities popular with children inviting us to bet on red. “No more top-flight footballers or other high-profile sportspeople promoting the latest odds,” said Shahriar Coupal, the director of the Committee of Advertising Practice, which sets the rules enforced by the UK’s advertising watchdog. The wide-ranging new rules also include a ban on showing specific teams’ football kit and stadiums in ads, as well as using video game content and gameplay popular with under-18s.
